索菲原创:走心的开发信应该这么写

 

之前和大家分享过开发信的弊病。请戳:还在绞尽脑汁?来看看一封回复率巨高的开发信

 

开发信的重点无外乎两个:

 

1你是谁?(不是很重要,所以要特别简略地写。除非你的公司在行业里是翘楚。)

 

2你们的卖点在哪?(很重要,需要简单但一语见地地把自己的产品优势突出)

 

如果你们公司有几百上千个产品,可以挑选1-2个热销款式(不同市场热销款式不一,不要把中东的质量推荐给美国,也不要把欧洲能接受到的产品推荐给非洲。购买力和需求不一样,要仔细分析,即便批量发也分国家地区来。)

 

千篇一律地发纵然速度快,但是退信率也不低。我还是推崇有目的有目标地发开发信的,这样回复率相对会高一点。

 

分享四个我写的开发信模板

 

以下4个模板我是按照轻工业,重工业而分类的,毕竟小产品和大设备的推销内容肯定不一样,但总体思路还是一样的,仅供参考。

 

1 轻工业产品

假设Mike是做圣诞礼品的批发商,我要和他推荐指尖陀螺,我会这么写:

 

邮件主题:Fidget Spinner-Best Seller of Toys in 2017.

 

Hi Mike,

 

It's Sophie from PAE China. Hope this letter find you well.

 

Christmas season is approaching, I don't know if you have seen the fidget spinner already. It is the latest craze. Like factories are producing this in overtime. MOQ is small, but many clients are ordering by containers.

 

Kindly keep us informed about your thoughts. More detailed offer will be updated accordingly.

 

Sophie

 

上述是针对季节性热销,爆款产品的开发信。我扔出了2个噱头,1是工厂在没日没夜地生产,证明这种产品需求特别大。2起订量不高,可是客户是一个柜子一个柜子地订。还是突出产品广受追捧。

 

比起一本正经地自我推荐,这种是不是更引诱客户呢?

 

2 轻工业产品

 

假设Steven 是在出口家具的,我会这么写:

 

邮件主题:Grab at least 50% off on the dining table.

 

Hi Steven,

 

Sophie from PAE China. Hope this letter finds you well.

 

Here's an unique opportunity to purchase a contracted and durable quality dining room table with 6 chairs set made from reclaimed wood for only USD 300!

 

While you know, it is very time sensitive. Lots of orders keep pouring. Please get back to us at your earliest if you are interested in.

 

Sophie

 

针对客户所处的市场,或者研究完客户网站产品陈列或者可以追寻到以往出货记录,按照他喜欢的口味来推荐款式。选择1-2款热卖产品,进行推荐。

 

文中第二段,单单一句话,我讲清楚了机不可失/推荐产品名称/配套明细/产品材质/产品价格。

 

第三段我提及好的东西都是很多人订购的,所以如果感兴趣的话早点联系。

 

3 轻工业产品

假设Tom是做马克杯的,我会这么写开发信:

 

邮件主题:Hot sale Coffee Mugs from PAE China

 

Hi Tom,

 

Sophie from PAE China. Hope this letter find you well.

 

Did you have the headache to think about the corporate gifts? These are the right ones! As a leading manufacturer of coffee mugs, we'd like to share one of our best seller with you.

 

附上图片(图片不要大于500KB)最好打上公司logo加官网。

 

Size, color, logo and packing can all be customized. And we offer free artwork.

 

Look forward to hearing from you soon.

 

Sophie

 

根据产品销售定位,可以是公司礼品。于是可以以这样开头去写给一些大型公司/集团推荐公司季度或年度定制礼品,并且提及颜色尺寸包装也都是可以按照要求制作,并且设计免费。这个又是一个卖点。

 

4 重工业产品

比如Sam是做包装机设备的,我会这么写开发信:

 

邮件主题:Packing Line Support from PAE China

 

Hi Sam,

 

It's Sophie from PAE China. Hope this letter find you well.

 

As a leading manufacturer of packaging machinery, I'm pleased to inform you that we have been working with many big companies in Europe and South America.

 

We are in a good position not only to supply you high quality machinery, but also the excellent after sales service. Well-trained engineers will offer you any technical support.

 

Upon receipt of your feedback, we will update you more relevant proposals and working videos for your options.

 

Sophie

 

本文为索菲原创,转载请联系原文作者授权。作者联系方式如下:

索菲原创:走心的开发信应该这么写

Sophie

发表评论

:?: :razz: :sad: :evil: :!: :smile: :oops: :grin: :eek: :shock: :???: :cool: :lol: :mad: :twisted: :roll: :wink: :idea: :arrow: :neutral: :cry: :mrgreen: